Today’s the day! Months of speculation and weeks of leaks will finally be realized at the Samsung Unpacked July 2023 event, with the expected launch of new foldable phones, a series of tablets and a pair of wearables, at the very least.
Here you’ll find out about everything we’ve heard about the next-gen products in the lead-up to launch, as well as first-hand experiences of Unpacked as it happens, with TechRadar on the ground in Samsung’s homeland of South Korea, where the company is expected to unveil the Samsung Galaxy Z Fold 5, Galaxy Z Flip 5, the Galaxy Tab S9 series and the Galaxy Watch 6 and Watch 6 Classic.
If you want to have the Unpacked live stream to consume alongside this live blog, simply open up our dedicated How to watch Samsung Unpacked feature in another tab.
The event formally kicks off today (July 26), at 20:00 local time (Seoul), which is 04:00 PT, 07:00 ET, 12:00 BST or 21:00 AEST, so stick around.
Welcome to Samsung Galaxy Unpacked 2023
Samsung is gearing up for its second significant Unpacked event of the year in a matter of hours, and this time, the event's taking place in its hometown, Seoul, South Korea.
The company is all set to unveil the latest additions to its acclaimed Samsung Galaxy family. TechRadar's Lance Ulanoff and Axel Metz are right on the scene, ready to deliver real-time updates as the event unfolds. Stay tuned for the exciting announcements!
What we expect
We have a pretty good idea of what's coming based on earlier reports and our previous experience. We've already got a good run down of what to expect from from Unpacked, but we're also cool with recapping here.
Among the expected announcements, the Galaxy Z Fold 5 and Galaxy Z Flip 5 take center stage, continuing the innovative legacy of foldable smartphones that the Z Fold 4 and Flip 4 furthered. With improved software, sleeker bodies, and enhanced functionality, these new devices are likely to steal the show.
But that's not all; Samsung's product lineup extends beyond smartphones. The Galaxy Watch 6 and Galaxy Watch 6 Classic are rumored to be on the horizon. These will compete with the Apple Watch and provide integration with the Samsung ecosystem, expected to be completed by the Galaxy Tab S9 family.
You probably saw at the top of this blog that the event will start at 4am PT / 7am ET / 12pm BST / 9pm AEST, which unusual in the world of global tech releases – but it's 8pm in Seoul, South Korea, and that's where the event is happening.
Why Seoul? Well, apart from Samsung being South Korean, Korea buys more folding phones than any other market, so it makes sense for the local hero and foldable phone leader to launch its big new folding phone there. A leaked press release claims that the adoption rate for foldable phones is 13.6% in South Korea, placing it well ahead of the rest of the world, where foldable phones are a single-digit phenomenon.
This late July launch is a departure for Samsung, which usually releases its foldable phones in late August. Of course, we may see an announcement today but with sales starting much later.
But it's possible that Samsung just doesn't feel it can wait any longer. The Google Pixel Fold and Motorola Razr Plus both hit the market in June, giving those amazing foldable phones plenty of time to worm their way into people's minds before the next Samsung phones come to play.
Of course, long-term Samsung watchers will remember when August was for Galaxy Note releases rather than folding releases, but those days have passed [gazes wistfully into the middle distance].
Now, the classic Note is basically the Galaxy S23 Ultra, and the Galaxy Fold phones are the next level of note, giving you a bigger screen to write and draw on.
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