Skip to main content

AMD may be embarrassing Nvidia in the mid-range GPU market

It seems that AMD might have a leg up against its long-standing competitor Nvidia in the mid-range graphics card battle, according to the latest reports from the rumor mill.

Both AMD and Nvidia released their mid-range offerings, the AMD RX 7600 and the Nvidia RTX 4060 Ti, respectively, around the same time. But according to our own reviews, AMD’s card is a much better value than Nvidia’s, and it seems like sales are reflecting that. Retailer leaks reported by PCGamesN state that despite both manufacturers supplying roughly the same amount of card stock, the 4060 Ti has sold only 1/10 of its stock, while the RX 7600 may have actually sold out in some locations.

Some choice quotes from these retailers called the RTX 4060 Ti launch “the worst I’ve seen in memory,” and another “We aren’t actually having any trouble moving 7600 stock. 4060 Ti’s a different story…” Also, a report from Wccftech seems to confirm the poor sales of the 4060 Ti from markets that normally do well for PC gaming. 

The Q1 earnings reports also confirm that AMD’s gaming revenue nearly matched Nvidia, which is a pretty huge deal considering that Team Green usually sets the pace for sales versus Team Red.

This could be bad for Nvidia

If these rumors are to be trusted, then this should be a warning sign for Nvidia. The fact that AMD, which hasn’t released a card since the AMD Radeon RX 7900 XT launched in 2022, seemingly is so thoroughly ahead could bode poorly for its rival's performance in the mid-range PC gaming graphics card market.

This could be especially bad as PCGamesN also stated that an ad in board partner revealed that Nvidia is “betting hard on the 4060.” If sales are already disappointing for the 4060 Ti, imagine how bad they could be if the vanilla 4060 launches at an MSRP of $299, which is still higher than the RX 7600’s more reasonable price of $269 (about £215 / AU$405).

Thanks to factors like card scarcity in the previous gen due to chip shortages from the global Covid-19 pandemic, a rise in value for cryptocurrencies, and the current cost of living crisis, buyers are looking more for affordability rather than meager gains in power when it comes to replacing older graphics cards.

That’s why Nvidia needs to step up to the plate and offer the kinds of graphics cards that its market is clearly leaning towards, including a true budget option that could properly undercut AMD.



Comments

Post a Comment

Popular posts from this blog

The latest Apple TV 4K test lets you watch four sports streams at once

Apple is trying something new with the latest beta version of tvOS 16.5: the option to watch up to four simultaneous streams at once. Right now it's limited to live sports streamed through the Apple TV app on the Apple TV 4K , specifically MLB Friday Night Baseball and the MLS Season Pass. A multi-view option was spotted in the tvOS software last month, but the code was hidden and not enabled. MacRumors reported that the feature would be enabled this weekend, and beta testers have since been able to use it. As yet multi-view hasn't been officially announced by Apple, but it's expected that tvOS 16.5 is going to be pushed out in its final form within the next month or so. WWDC 2023 is around the corner as well, when we should be hearing about the next major updates for Apple's various operating systems – including tvOS 17. How it works Over at 9to5Mac there's a hands-on demonstrating how the multi-view feature works, and it's pretty much as you would expe...
Post a Comment
Read more

Garmin's new radar-equipped tail light will keep you safe on your e-bike

Garmin's Varia bike radars are some of the most popular pieces of cycling tech around – and now the company has delivered its first rearview radar to have been specially designed for some of the best e-Bikes .   Garmin's Varia range mounts to the back of your bike and broadcasts a radar signal behind you, so you can get visual and audible alerts when something's overtaking you. Even better, the new Varia eRTL615 plugs directly into most e-bikes, with no battery required. Because the catchily-named Varia eRTL615 is also a tail light, it'll also make sure you're visible to other vehicles too, promising to emit a flashing or solid light that's visible from up to a mile away in daylight. To connect Garmin's new radar tail light to your e-bike, you'll need to pick the right Garmin adapter cable (which isn't included). You can buy power cables compatible with Bosch, Shimano, or USB-A terminals or connections, with more info on those available on Garmin...
Post a Comment
Read more

Nvidia RTX 4080 GPU could get cheaper with a new version – but don’t get your hopes up

Nvidia’s RTX 4080 is purportedly getting a new spin on the GPU which could reduce the cost, but any price reduction will likely be very minor, sadly, if it happens at all. Tom’s Hardware flagged up this rumor – and treat it with caution, as with anything from the ever-spinning mill – that originated from HKEPC (a tech site in Hong Kong), claiming that while the current RTX 4080 graphics card is built on the AD103-300 chip, Nvidia is going to use a slightly different GPU in the future, namely AD103-301. There’s now more evidence this is actually happening, Tom’s points out, courtesy of a graphics card maker, Galax, which under its RTX 4080 product details lists the GPU as ‘AD103-300/301’. Furthermore, VideoCardz , which also picked up on this, informs us that Gainward, another card maker, has also listed the updated GPU variant AD103-301 in its product specs. With two separate third-party graphics card makers mentioning this new spin on the GPU in their specs, it seems pret...
Post a Comment
Read more